How to configure Buy Box Winner Policy

Modified on Mon, 16 Oct, 2023 at 7:38 PM

See the tips for configuring the Buy Box Winner policy below.

Let’s say we sell a product at $10. And we want to offer it for at least $7 but not more than $12. Here are the price settings:

Our goal is to get the offer to the most prominent place in the marketplace at the lowest possible price, so we’ll create the Buy Box Winner policy for it.

Now let’s set M2E Amazon Repricer to keep the price lower by $1 than other offers.

This way, if our competing product costs $9, the service will automatically lower the price of our offer to $8.

However, if the competing product is priced at $7.99, the service won’t adjust the price to $6.99 as the Min price for it is set to $7.

Once the offer gets into the Buy Box, the repricing process will persist. The system will adjust the price to remain lower than the competitors' lowest price by the value specified in the policy.

Here’s an example to illustrate: If you’ve specified a $1 lower price than your competitors and achieved the Buy Box, and a competitor increases their price by $2 after losing the Buy Box, the app will also increase your price by $2 to maintain a $1 advantage.

Still, winning the Buy Box is not always the case. Here’s where Additional settings come into play.

Sometimes no sellers qualify for the Buy Box on the particular listing, so Amazon shows ‘See All Buying Options’ instead of ‘Add to Cart’ and ‘Buy Now’. It shows all offers for this listing starting with the lower price.

You can set If there are no Buy Box Winners option to Min price to show your offer higher in the list. The price will go down to $7.

If the goal isn’t achieved for some reason, M2E Amazon Repricer can automatically switch to another policy to try reaching the goal with more suitable settings.

Consider creating an alternative policy with a lower Min price. This way M2E Amazon Repricer will drop the current price down and keep you competitive.

If no other sellers are competing, there’s no need to lower the price.

It might be a good idea to set the If no other Competitors option to the Max price. The service will reprice your offer up to $12.