User Guide

Modified on Mon, 15 Jul at 3:16 PM


M2E Multichannel Connect is one of the M2E Сloud apps. Here are the basics to help you set everything up.

About the app

M2E Multichannel Connect is designed for digital retailers and wholesalers. It automatically syncs your store inventory with leading e-commerce platforms — eBay, Amazon, Walmart, TikTok Shop and Kaufland. 

The app allows you to accelerate global sales and increase revenue by creating listings and managing stock & orders across multiple marketplaces from a single, user-friendly interface.

Step 1. Sign up with your store account.

Start your M2E Multichannel Connect journey by creating an account and linking your e-commerce platform or POS system.

Step 2. Connect Channel accounts.

Go to the Dashboard tab and follow the setup guide steps listed there.

Click Connect Marketplace Account to link your eBay, Amazon, Walmart, TikTok Shop, or Kaufland seller profiles.

You will be redirected to the selected Channel. Make sure that you have logged in to your seller account(s) and grant the app access to your account information.

Step 3. Define order preferences.

Under the Manage Orders section, click on the Order Settings button.

Enable the “Create Orders in Store” option to allow the app to create orders in your store/system whenever a customer places an order on a marketplace. If you keep it disabled, the app won't synchronize stock levels of the ordered items, which may lead to overselling issues.

Learn more about configuring order settings in M2E Multichannel Connect.

Step 4. Link products.

M2E Multichannel Connect will automatically match and link items from your connected marketplaces to your store inventory using SKU or Product ID.

If no match is found, you can link the items manually. Simply click the View Not Linked Products button under the Link Products section.

You will be redirected to the Listings tab, where you can complete product linking. If your products aren’t linked, the app won’t be able to properly synchronize your inventory and orders.

For detailed instructions on linking products, see here.

Step 5. Synchronize products.

You need to enable synchronization for previously linked products to ensure your inventory remains up-to-date on Channels. Item sync provides automatic product data updates from your store to Amazon, eBay, Walmart, TikTok Shop, and Kaufland.

To enable synchronization, click the View Not Synced Products button under the Synchronize Inventory section.

You will be redirected to the Listings tab, where you can turn on inventory synchronization for needed products either individually or in bulk.

For detailed instructions on enabling inventory sync, see here.

Once your products are linked and synched, you have set up everything you need to manage product information and fulfill marketplace orders directly from your store or POS system.

Step 6. List products on Channels.

With M2E Multichannel Connect, you can list linked and synched products from your store or system on eBay, Amazon, or other marketplaces and expand your product range. Click on the corresponding button under the List New Items section and follow the instructions to create new listings.

Check out tutorials on how to create new Channel listings:

- eBay [ user guide / video tutorial ]
- Amazon [ user guide / video tutorial ]
- Walmart [ user guide / video tutorial ]
- TikTok Shop [user guide]

That’s it! You are ready to use the M2E Multichannel Connect app to manage your inventory, fulfill orders, and handle operations across multiple sales channels more efficiently.

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